New post

Jan Ziegler
April 16, 2026

Freitag Marketing Newsletter

AI prompts that actually work for brand content

We've done content for 50+ brands. These are the prompts we recommend.

Hey there,

We've been getting a lot of questions lately about how to actually use AI for content creation, so this one's for you.

AI is only as useful as the instructions you give it.

That's the part most people skip. Usually, the problem isn't the tool; it's the prompt.

We've been testing, refining, and actually using AI in our content workflow for a while now. Below are 5 prompts that consistently deliver results we can work with. Copy them, tweak them for your brand, and see what happens.

Write a social media caption from a service description

Use this when you need to promote a service without sounding like a product listing.

"Write a short, engaging Instagram caption for a [type of business] promoting [service]. What you need to know about [service] is [service description]. The tone should be [adjective, e.g. friendly / confident / straightforward]. Focus on the benefit to the customer, not the features of the service. End with a call to action to [call us / visit our website / send a dm / etc]. Keep it under 150 words."

Pro tip

Replace "Instagram" with whatever platform you're posting to. LinkedIn copy needs a different energy than Facebook or Instagram.

Repurpose a blog post into a social media post

You wrote the blog. Don't let it sit there. AI can pull the best insight out of it and reshape it for social in seconds.

"Here is a blog post: [paste blog post]. Pull the single most valuable insight from this and rewrite it as a [LinkedIn / Instagram / Facebook] post. Keep the voice conversational. Don't summarize the whole post, just lead with the one thing worth stopping the scroll for. Include a CTA to read the full article."

Pro tip

Do this especially with blogs tackling seasonal topics or current events, since timing is everything on social.

Write a bio or About section from bullet points

Writing about yourself or your business is somehow always the hardest. This prompt takes your raw notes and does the heavy lifting.

"Using the following details, write a short About section for a [type of business] website. Keep the tone [friendly / professional / bold]. Focus on what makes this business different and why customers should trust them. Aim for 3–4 sentences. Details: [paste your bullet points]."

Pro tip

Feed it messy, rough bullet points off the top of your head. You don't need to polish the input — that's the point.

Turn a testimonial into a short case study blurb

Testimonials are gold. But a three-sentence case study blurb is even more persuasive. This prompt bridges the two.

"Here is a customer testimonial: [paste testimonial]. Rewrite this as a short case study blurb for a [type of business] website. Structure it as: the challenge the customer faced, what changed after working with the business, and the result. [Include more information to fulfill that structure if needed.] Keep it under 100 words. Don't invent details, only use what's in the testimonial [+ the info I provide]."

Pro tip

If AI doesn't have enough information to fulfill the task at hand, it will come up with something. To avoid AI inventing, always provide complete details.

Write a short special offer email

Promotional emails are hard to write without sounding pushy. This prompt helps you keep it direct and human.

"Write a short promotional email for [your business] announcing [describe the offer]. The tone should be friendly and direct, not salesy. Open with a line that speaks to a real pain point the customer has. Explain the offer clearly in 2–3 sentences. End with one clear call to action. Keep the whole email under 200 words."

Pro tip

Run a test with a few variations by changing the subject line and/or preview text. Small tweaks can make a big difference in open-to-click rate.

These prompts are a starting point, not a finish line. The best results come from treating AI like a first draft partner: give it clear instructions, review what it gives you, and make it yours before it goes out the door.

Ready to go further?

Knowing a few solid prompts is useful. Knowing how to build AI into your actual business workflow and get consistent, results-driven output — is a different conversation.

That's exactly what we're covering in our upcoming free webinar:

AI Actually Useful For Your Business — Freitag Webinar

This is a practical session built for business owners who have tried AI and didn't get the results they expected. We'll cover:

Why AI feels useless for most businesses (and it's not your fault)

How to get AI to actually help you, with real examples

A live demo you can follow along with

And more! Come with your questions — we'll have a Q&A section too.

SAVE YOUR SPOT

Hope to see you there! — Jan